Why is it that some people seem to have that Midas touch? Light bulbs go off in their heads, and boom – they’ve hit it big. Others have the opposite luck: They go out there, break their backs, work their fingers to the bone (insert additional cliché of your choice here), and have nothing to show for their efforts but enormous debts.

     I’m Elliot Kay and I fit into the latter category. In other words, I’M A COMPLETE LOSER! I’ve read every stupid article out there about starting your own business; I’ve perused a ton of books, I’ve had many a sleepless night in which I lay in bed optimistically – with a fire in my belly – ready to take on the world! Yet, despite all that – all I have to show for it are failed businesses. It’s just not fair! But I’m not here to whine.

      You know, I get sick to my stomach every time I see those huge, colorful brochures that promise to make me a millionaire in no time flat. I get nauseated when I think about all those ads in the magazines, the ones that I paid big bucks responding to – that ended up being fruitless. You cannot pay me to read another motivational book that tells me all I have to do to succeed is maintain a positive attitude. And what about those rags-to-riches stories that never seem to happen to anyone I know? Am I really going to become the next Alex Spanos, who started out selling bologna sandwiches to farmers and ended up owning the San Diego Chargers?

     Let’s get real. I’ve created this site for real people, who, like me, are Not Yet Successful Entrepreneurs. Here’s an opportunity for us to come together, share our stories (which can be quite therapeutic, believe me), and help each other out by learning from each others’ mistakes so that next time around, we may finally hit the big time.

     I refuse to wave the white flag. I’m still plugging away, doing everything I can to succeed. Hey, this website might be a failure, too, but I’m still here and I’m not going away.